Yellow Wood Brand Identity

Yellow Wood is a unique cultural project from Weishaupt Design Group, designed to create a harmonious interplay between people, place, and design in a way that elevates each one. YW provides a varied landscape that can offer both tranquil escape and invigorating exploration. It will be a hub for a wide range of design-centered cultural events intended to foster creativity and collaboration across disciplines and between communities in a spirit of reciprocal discovery. As a complementary extension of our work for Avenue Road, Yellow Wood conveys a familiar design logic and balance between structure, expression, and materiality. As a highly personal project for the founder, YW had to balance the need (or lack thereof) for an identity without feeling too commercial. Paper stocks, print finishing, and colour palette are all derived from the land, architecture, and interiors.