Wealthsimple Pop-Up & VIP Party

In support of Wealthsimple’s flagship conference this past May, Wealthsimple Takes Over Your Life, SUPERFANTASTIC partnered with the brand to create a series of curated moments designed to surprise and delight their Calgary customers and VIPs. Held at Bella Concert Hall, we led strategy, design, and production of the conference pop-up shop, including the development of a two-piece capsule collection featuring a custom tote bag and soccer jersey. Working alongside a Canadian fabrication partner, we produced a series of reusable retail kiosks that were installed throughout the venue and merchandised with the limited-edition collection. Following the conference, we transformed Major Tom into an intimate celebration for Wealthsimple’s Generational clients. Guests were welcomed with mini strawberry Negronis before taking in live jazz from the Dave Lavoie Quartet and a DJ set by Airisuai against the backdrop of Calgary’s skyline. At the centre of the evening was The Discovery Machine, an oversized Wealthsimple-branded Gachapon vending machine designed to encourage guests to discover and support Calgary's local businesses. Each spin revealed a surprise: a $25 gift card to one of ten independent small businesses across the city, inviting attendees to explore somewhere new while celebrating Calgary's entrepreneurial community. Over the course of the evening, more than 250 gift cards were dispensed. The experience was rounded out with a custom bar program featuring a Wealthsimple Old Fashioned served over branded ice, elevated passed canapés and chef-led stations, alongside subtle branded moments, florals, and panoramic views from the 41st floor.