How Soon Is Now? for Tokyo Smoke

Redefining the 4/20 party through art, design and culture.

Tokyo Smoke set out to redefine what a 4/20 party could be. How Soon Is Now? brought together 1200+ guests at Toronto's Design Exchange. The iconic venue was transformed with two large scale art installations: a 35 foot light sculpture and C2 Montreal's immersive activation: The Cloud. OVO Sound's DVSN performed live with the rest of the bill being rounded out by eight of Toronto's best DJs including Nino Brown, Bambii, Chippy NonStop and Miracles. The party also included popups by House of VR and cannabis brand Dosist. This project was undertaken by Daniel and his experiential marketing team while employed by Tokyo Smoke Brands/Canopy Growth Corporation.

Event Branding

Tokyo Smoke Brands



Design Exchange

Light Installation

Berkeley Poole & Jamie Webster


The Cloud by:

C2 Montreal



David Pike