Plant for Cossette

PLANT Agricultural Systems believe that safe, fresh and local produce for everybody is not a crazy idea.

PLANT's goal is to create the future of farming by using AI and blockchain technology to provide seed-to-salad food production transparency. For PLANT to become the new sustainability benchmark they needed an identity system that could live alongside industry standards. The flipped presentation of PLANT is a conversation starter that puts the viewer on the inside to convey transparency. All logo components are connected by dashes with traceability and blockchain as the inspiration. Each logomark includes a two-letter signifier plus a simple graphic symbol to identify the business focus and provide easy distinction. The system also allows for easy expansion to include address markers which further shows PLANT’s commitment to transparency. We created an identity that starts conversations and that will grow with the world PLANT is creating.


Plant Agricultural Systems



Cossette Brand Design Toronto


Creative Direction & Design

Mark Neil Balson



Julie MacKinnon & Chelsea Palmer

Head of Design
Luis Coderque



Chelito Rubio



Magic Circle Workshop


This project was completed in 2020 while in the role of Creative Director, Design at Cossette Toronto.