Plant for Cossette

PLANT Agricultural Systems believe that safe, fresh and local produce for everybody is not a crazy idea.

PLANT's goal is to create the future of farming by using AI and blockchain technology to provide seed-to-salad food production transparency. For PLANT to become the new sustainability benchmark they needed an identity system that could live alongside industry standards. The flipped presentation of PLANT is a conversation starter that puts the viewer on the inside to convey transparency. All logo components are connected by dashes with traceability and blockchain as the inspiration. Each logomark includes a two-letter signifier plus a simple graphic symbol to identify the business focus and provide easy distinction. The system also allows for easy expansion to include address markers which further shows PLANT’s commitment to transparency. We created an identity that starts conversations and that will grow with the world PLANT is creating.

Client

Plant Agricultural Systems

 

Studio

Cossette Brand Design Toronto

 

Creative Direction & Design

Mark Neil Balson

 

Design

Julie MacKinnon & Chelsea Palmer

Head of Design
Luis Coderque

 

Strategy

Chelito Rubio

 

Motion

Magic Circle Workshop

 

This project was completed in 2020 while in the role of Creative Director, Design at Cossette Toronto.