Peloton Run This City

Peloton approached SUPERFANTASTIC to develop the creative platform and experiential activation in support of Global Running Day. We created the campaign identity Run This City and brought it to life through Peloton Run Lab, a one-day experiential pop-up celebrating movement, community, and the culture of running. The Run This City platform was adopted both locally and by Peloton’s international teams. Centered around the campaign headline, we developed a suite of hero visuals, graphic lockups, and event assets to promote the Toronto activation and create a cohesive campaign presence across channels and custom merchandise. Taking over Transmission Studios in Toronto, we transformed the venue into a multi-functional environment featuring a lounge and product showcase, an immersive workout studio, and a curated Peloton apparel pop-up. Inspired by Peloton’s latest creative campaign, the space paired warm, loft-like interiors with mid-century modern furnishings to create an atmosphere equally suited for training, content creation, and connection. Peloton Tread+ units anchored the experience, inviting guests to engage with the product through demos and hands-on interactions. Custom photography captured throughout Toronto further reinforced the Run This City platform and connected the experience to the local running community. The day unfolded across two distinct activations. In the afternoon, creators and media were invited to an intimate panel discussion exploring running, performance, and community, featuring Peloton instructor Camila Ramón and special guest Jess Campbell, the NHL’s first female assistant coach. Guests then participated in a movement class designed specifically for runners. In the evening, Peloton Run Lab opened its doors to the broader community, welcoming more than 200 Peloton members and local runners for a 5K run through downtown Toronto in partnership with A Running List. The run concluded back at the venue with a post-run social featuring burgers, refreshments, and an opportunity for participants to connect with fellow members of Toronto’s running community.