MilkUp Dinner Club

A series of Gen-Z focused dinner parties featuring home ec-style workshops led by local small businesses with delicious milk as the star ingredient.

In collaboration with Toronto-based content and social agency, Studio Sophomore, we produced a series of dinner parties across the province in support of Dairy Farmers of Ontario's MilkUp campaign. Taking place in Toronto, Kitchener, Peterborough and Guelph, Studio Sophomore brought together 20+ guests to learn how to host their own milk-themed dinner parties through interactive workshops led by our small business partners. Workshops included milk-based mocktail making by Milky's, pasta rolling by Pasta Forever, flower arranging by Boros Floralis, creme brûlée-torching by Breadhead and a blind cheese tasting featuring delicious Ontario cheeses led by Reverie Deli.

Services

Experiential Marketing, Community Building, Experiential Production

 

Agency Partner

Studio Sophomore

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