Kaytranada at Princes’ Gate

In collaboration with Montreal-based agency partner, Les Squeak, we produced a large-scale outdoor party to announce Montreal-based DJ, Kaytranada, as the Canadian brand ambassador for a global footwear brand. For the one-night-only experience, we took over the iconic Toronto landmark, Princes’ Gates at Exhibition Place featuring DJ sets by TEENO (Nino Brown and Young Teesh), Lou Phelps, and Kaytranada. We built a temporary concert venue featuring an incredible hi-fi sound system and EDM-festival-style lighting system, flooding the venue in a hue of the brand’s iconic red. The shipping container stage was placed under the main archway of the venue’s gates and wrapped in brand creative. Our two shipping container popup bars were outfitted with fluorescent red lighting and provided guests with complimentary beverages from Casa Del Rey Tequila, Absolut Vodka and Barbet along with sandwiches from California Sandwiches.