Get Lifted for Tokyo Smoke

Immersing the masses in cannabis terpene worlds by Tokyo Smoke at Budweiser Stage.

During the 2019 concert season, Tokyo Smoke presented Get Lifted, a virtual elevator experience that transported guests to four different cannabis strain-inspired terpene worlds: Go, Rise, Equalize & Pause. Guests learnt about each strain, THC/CBD content & terpene profiles through surreal, otherworldly videos. Each video was paired with a unique ambient soundtrack as well as coloured lighting reminiscent of the work of James Turrell. The activation engaged 13,000 guests over 48 concerts and garnered over 120,000 impressions. This project was undertaken by Daniel and his experiential marketing team while employed by Tokyo Smoke Brands/Canopy Growth Corporation.

Creative Direction

Tokyo Smoke & Berkeley Poole

 

Agency Partner

Mosaic

 

Venue

Budweiser Stage in Toronto

Videos

Common Good

 

Photography

David Pike