Division Twelve for Cossette

Division Twelve offers a wide range of vibrant powder coatings which allows for incredible customization.

Division Twelve offers a wide range of vibrant powder coatings which allows for incredible customization. We saw this as an opportunity to match the brand palette to their coatings and developed a design system that uses the designers own curation process as a jumping off point. The layering, swatches as design elements, mixing of colors and textures all stem from this idea and allowed us to inspire creativity without showing the furniture in obvious environments. The modular swatch clusters used throughout the brand follow a 12 unit grid and allow for endless customization while elevating everything they are applied to. When used in conjunction with tonal furniture photography and unexpected landscape images we achieve a level of whimsy and recognition that allows Division Twelve to be an inspiring design company that also happens to make furniture.

Client

Keilhauer

 

Studio

Cossette Brand Design Toronto

 

Creative Direction & Design

Mark Neil Balson

 

Design

Julie MacKinnon

Head of Design
Luis Coderque

 

Photography

Brandon Titaro

 

Writing

Alene Shahnazarian

 

This project was completed in 2019 while in the role of Creative Director, Design at Cossette Toronto.