Division Twelve for Cossette
Division Twelve offers a wide range of vibrant powder coatings which allows for incredible customization.
Division Twelve offers a wide range of vibrant powder coatings which allows for incredible customization. We saw this as an opportunity to match the brand palette to their coatings and developed a design system that uses the designers own curation process as a jumping off point. The layering, swatches as design elements, mixing of colors and textures all stem from this idea and allowed us to inspire creativity without showing the furniture in obvious environments. The modular swatch clusters used throughout the brand follow a 12 unit grid and allow for endless customization while elevating everything they are applied to. When used in conjunction with tonal furniture photography and unexpected landscape images we achieve a level of whimsy and recognition that allows Division Twelve to be an inspiring design company that also happens to make furniture.
Cossette Brand Design Toronto
Creative Direction & Design
Mark Neil Balson